Edelman's latest business Trust Barometer finds that corporations and their CEOs have lost considerable credibility with the public in recent months.The company, a large public relations firm, has put out the Trust Barometer for ten years, with this year's survey including the opinions of 4,475 college-educated people who regularly follow current events, or "informed publics."
According to the findings, 62 percent of respondents say that they trust corporations less than they did a year ago, while only 17 percent said that they trust information provided by a company CEO. The poll found that 38 percent say they trust business to do the right thing, down 20 percent from last year's survey. Also, the poll showed only 13 percent who trust corporate or product advertising, breaking last year's record low of 20 percent.
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